You have designed an offer that can solve a real customer problem.
Now you need to decide how to package it so the customer can easily understand what they’re getting and why it’s worth choosing.
What is this toolkit about?
The Offer Packaging Worksheet helps you turn your offer into a clear, easy-to-understand package.
You’ll define:
- What the customer gets
- How it is delivered
- What is included
- How long it takes
- What makes the package valuable
- What the customer pays
The goal isn’t to add more features.
It’s to make the right offer easy to understand and choose.
What problem does it solve?
A good offer can still be difficult to buy when it’s poorly packaged.
You don’t want the customer wondering: “Exactly what am I getting?”
The worksheet helps you answer that clearly.
When should I use it?
Use it when your offer is defined but you need to turn it into a clear, sellable package.
What will I have when I'm done with the toolkit?
A completed Offer Package with:
- Offer format
- Deliverables
- Customer experience
- Price
- Key value points
How to use it
1. Define the Package
What exactly does the customer get?
2. Define the Delivery
How and when do they receive it?
3. Define the Value
Why is this package worth choosing?
4. Define the Price
What will the customer pay?
Evunn Action Points (Recommended)
The Toolkit
Offer Packaging Worksheet
Use the worksheet to turn your offer into a clear package customers can understand and evaluate.
👉 Open the Offer Packaging Worksheet below
Your Completed Output after using the Toolkit
Save your Offer Package:
What they get → How they get it → What it costs → Why it matters.
What’s Next?
Offer Proposition
Your offer is now packaged.
Next, you need to answer the question your customer is silently asking: “Why should I choose this offer?”
You’ll turn the offer into a clear proposition that communicates its value.